Campaign of the Week: KFC welcomes you to “Chicken Town – home of the imitators”

KFC's "Chicken Town" campaign demonstrates the value that can be found in imitations, as it looks to repair and enhance its brand image in some unexpected ways. Have you ever been asked “Fancy a VFC?”, or found yourself in a …..

The post Campaign of the Week: KFC welcomes you to “Chicken Town – home of the imitators” appeared first on Smart Insights.

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