Lessons from caucuses: What the US election teaches us about data-driven marketing

The campaign to be the most powerful person in the world has generated some cutting edge marketing tactics

I don't need to tell you the current round of US primaries to decide on the two parties presidential candidates have the commentariat in a bit of a tizz. Trump has stolen the show by saying things candidates to lead the world's foremost superpower really shouldn't be saying. We've had arguments over the size of hands (and what that represents), un-becoming spats involving the candidates wives and announcements of policies so ludicrous you'd think a ten-year-old could do a better job of running a campaign: Exhibit 1: Trump's plan to ban all Muslims until quote 'we can figure out what is going on'.

We're not here to get involved in the actual politics of the US election, but if you look at some of the big trends emerging from US politics you can draw out some genuinely important lessons for marketers. After all, as these analyses show, the 2008 and 2012 Obama Presidential campaigns are seen as changing how political campaigning forever thanks to social media.

Aside from the important but obvious and generic 'Social Media is really important' kind of lessons, there is actually a lot to be learned from how the various campaigns are utilising data to win votes, the political equivalent of 'conversion', if you think about it in marketing funnel terms.

Facebook is getting in on the game

As one of the biggest providers of digital ads, as well as the largest social network, it's hardly surprising that politicians of all stripes are using Facebook for their campaigns. But what you may not be aware of is Facebook is actually developing tools designs specifically for election campaigns. Last year Facebook provided a way to send people targeted messages via Facebook by uploading lists of people to the site, useful for all marketers, but particularly handy for campaigns with big lists of supporters that they need to message to get out the vote. Facebook has now developed a new service that allows campaigners to reach users who 'like' and 'share' a lot of political content. If you can convince these people, who may well be mini-influencers among their set of friends, then it amplifies your message.
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About Jasonwyattpro

I make it my business to be aware of the latest developments in my field as a Pro Internet Marketer / Blogger / Social Media Expert, and Consultant. I'm looking to help people reach financial freedom, enjoy life to the fullest, spend time with the people that matter most to you and still make much money while doing it. Help a regular person to become leaders and improve themselves