Do you create content for your business?
Looking for an easier way to make your content work for you?
With Nick Westergaard's help, discover easy ways to create and repurpose your content.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency Brand Driven Digital. Nick is also the author of Get Scrappy: Smart Digital Marketing for Businesses Big and Small.
Nick explores easy ways to create quality content.
You'll also discover how to repurpose recent and historical material.
Share your feedback, read the show notes and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Content Creation Hacks
Nick's story
Westergaard Advertising began 35 years ago in Iowa when Nick's father and now business partner started what was a small, general, traditional advertising agency. Nick had worked with brands in the early days of online marketing, specifically for educational publishing companies when digital really started to grow.
About ten years ago, Nick started moonlighting as a freelancer for the family business. Eventually he would come in as a partner. In addition to changing the kind of work Westergaard Advertising specialized in, they morphed into brand-driven digital to help organizations build better brands online through social media and content marketing.
Nick's book, Get Scrappy, came from a phrase he found himself saying often. Nick speaks a lot, and says it was one of those experiences where he quickly dashed off a title for a new speech. Then, when it came time to write it, the topic took root and excited him. Plus, he was able to draw on work he has done with clients of all shapes and sizes.
"Get Scrappy" was a common thread. Whether it's an entrepreneurial startup, solo small business, medium sized business, or a larger marketing team, everybody is looking to get scrappy, to do more with less.
For instance, Nick talks about working with nostalgic brand Schwinn Bikes, and how it's easy to think of them as a big brand, but they're really a small, scrappy team at the headquarters in Madison, Wisconsin. Nick talked with them about this idea of getting scrappy. Schwinn's social media manager Samantha Hersil summed it up best.
"We could all use a few people and a few dollars more," Hersil said. That's really at the heart of the book.
Listen to the show to discover how Nick's business has changed over the last ten years.
Why marketers object to creating content
Content is a tricky animal, Nick explains, so it takes a content marketing mindset.
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