How much are you investing in mobile advertising? #ChartoftheDay

Comparison of time spent with media against advertising investment shows a gap in the mobile market.

For many years IAB ad spend statistics showed that there was a gulf between the time  consumers spend online, against Internet advertising investment to reach and persuade these consumers.

These latest stats comparing ad spend vs time spent in media for traditional and digital media shows that in 'digitally mature' markets such as the US, this is no longer the case.

We can see that the percent of Internet ad spend (23%) is now greater than time spent (22%). Yet if we drill down to look at the ever-increasing time spent using mobile devices to consume media a very different picture emerges with just 12% of Internet ad spend on mobile compared to 25% of Internet media consumption on mobile.

So, there is a clear takeaway question from this research - are you spending sufficiently on mobile Internet advertising? This research suggests many businesses may be missing the opportunity to reach and influence their audience using mobile advertising. Given the popularity of social media and email apps on smartphones these are opportunities as well as more traditional advertising on ad networks of publisher sites.

• Source: Mary Meeker Global Internet Trends report 2016
• Research: US IAB research and analysis
• Region: US, 2015

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About Jasonwyattpro

I make it my business to be aware of the latest developments in my field as a Pro Internet Marketer / Blogger / Social Media Expert, and Consultant. I'm looking to help people reach financial freedom, enjoy life to the fullest, spend time with the people that matter most to you and still make much money while doing it. Help a regular person to become leaders and improve themselves