The metrics measured by SaaS businesses [#ChartoftheDay]

Does your SaaS business measure these key metrics?

New research from Totango reveals the metrics that are being tracked by most Saas businesses. Their survey of over 300 SaaS businesses found that whilst the vast majority measure basic metrics like churn and web visitors, surprisingly few measure customer retention cost. Retention cost is important for SaaS businesses, because churn rates make a huge difference to long-term profitability. It's good to see 80% of SaaS businesses measuring churn, as this is crucial to long growth, as this post on ideas to reduce SaaS churn shows. Really that figure should be closer to 100%. If you're not measuring churn then your setting yourself up to fail.

For reviewing benchmarks of actual performance there are some great compilations including these SaaS business metrics in an updated Google Sheet from Nathan Latka and these SaaS benchmarks from Insight Squared.

• Data: Totango
• Source: Marketing Charts
• Relevant Smart Insights advice toolkit: SME and Startup Digital marketing strategy including our guide to Growth Hacking

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I make it my business to be aware of the latest developments in my field as a Pro Internet Marketer / Blogger / Social Media Expert, and Consultant. I'm looking to help people reach financial freedom, enjoy life to the fullest, spend time with the people that matter most to you and still make much money while doing it. Help a regular person to become leaders and improve themselves