Pokemon Go beats top social Apps for engagement
The hype-machine is very much in gear when it comes to Pokemon go. We've seen at the top of the app store for downloads since it came out, and all manner of viral videos involving it. But this isn't just a quick flash in the pan. People are doing a lot more than just downloading it. According to data from SimilarWeb, Pokemon go is the leading app for daily engagement time in the US right now. It's users are on the app for an incredible 43 minutes a day, double other engaging platforms like Instagram and Snapchat and four times what Facebook messenger manages.
These are pretty amazing engagement stats, and whilst Pokemon Go's daily usage will probably slip down gradually as the hype dies down, it does show the power of augmented reality. Pokemon Go could be for augmented reality like the iPod was for music players. There were plenty of makes of mp3 player before the iPod, but they didn't take off until the iPod made them a must have gadget. Now many more app makers will probably start experimenting with augmented reality.
- Sample: US android users
- Data Source: Similar Web
- Date: July 2016
from Smart Insights http://ift.tt/29RSIdI
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