Do you create videos for your fans and followers?
Want to improve the quality?
Today, Roberto Blake is with us to explore how quality videos are produced.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.
Roberto Blake, a visual and video marketing expert, has a popular YouTube channel where he teaches YouTube marketing and video editing. You can find out more at RobertoBlake.com.
Roberto explores the ins and outs of producing quality videos. You'll discover tools you need for video production.
Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Video Production
Roberto's Story
Like many kids, Roberto grew up watching Disney and was fascinated by all the behind-the-scenes information about the animators, storytellers, and moviemakers. He says animation wasn't in the cards, so at about 14 or 15 years old he switched to video and was producing online video as a hobby for about six years before YouTube existed.
Rob says he didn't join the YouTube craze when it first launched, and shares that changed around the time he left corporate life for entrepreneurship.He'd already been running a blog to help creative professionals (designers, artists, web design), and found it was easier to answer questions and provide tutorials with video than it was to write and re-write the same email replies or blog comments over and over again.
Roberto notes that if business people use video to address commonly expressed customer pain points, they're essentially buying back some of their time; it makes things easier on everyone.
How did Roberto decide to turn video into a business? He'd been making ad revenue on the blog side and wanted to scale his existing freelance business. As he focused more on teaching web and graphic design, rather than social media marketing, he decided producing video content was faster than organizing his thoughts around screen captures and stills.
Plus, Roberto believes that, if he's going to teach someone how to use Adobe Premiere Pro, a full-screen video tutorial like the one below is more helpful than still images and walls of text.
httpv://www.youtube.com/watch?v=AxkXrPzEGtI
Listen to the show to learn more about Roberto's early experience working with a wedding videographer.
Why Video is so important today
Roberto explains that one of the easiest and most practical ways for people to learn is through video, because they can see a process. Even when the video isn't based on a demonstration, like with software tutorials,
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