Presenting the results of our latest research into bridging the skills gap
Regular Smart Insights readers will have noticed our recent Digital Skills theme, and some of you may have filled out our survey into Digital Skills. We got over 700 responses and the report Managing Digital Marketing Skills has now been published and is available for download - thanks very much if you contributed!
The research has revealed some interesting trends in the area of digital marketing skills. Recruiting for the right digital skills is an ongoing challenge for many, so businesses would do well to invest in developing the skills of their staff. We found good support for free methods of skills development, but businesses were far less likely to support methods that involved them having to shell out. This may save money in the short term but might leave departments lacking in skills that will cost the business in the long term.
Check out the infographic below to find out more about the current state of digital marketing skills. You can also read the full report if you are interested in discovering what particular aspects of skills development businesses need to concentrate on to avoid shortages in areas where the skills gap is most pronounced.
Thanks to JBH, The Content Marketing Agency for creating the infographic.
All members can download the free report which is packed with recommendations on skills development.
Download Expert Member resource – Developing Digital Skills 2016
This research from Smart Insights, eCommerce Expo and Technology for Marketing and Advertising explores one of the key marketing challenges for businesses today: what skills are needed compete using digital marketing? It’s also highly relevant to individual career development for marketers too!
Access the Developing Digital Marketing Skills
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