A listing of personalised production recommendation services to increase conversion and Average Order Value
These website personalisation tools enable you to segment visitors and then deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology from this fascinating whitepaper from back in 2003. I originally wrote this post in 2010 when there were fewer options. I have updated annually since with the help added by commenters - thanks!
Access resource – Web Personalisation guide
Our E-learning topic will show you
the options for delivering more persuasive, relevant dynamic web content at relevant points in the onsite customer journey for B2B and B2C sites. As well as the techniques and tools available for personalisation based on audience characteristics and behaviour.
Access the Website and Ecommerce Personalization Guide
Personalization integrated with web analytics
- Coremetrics Intelligent Offer IBM Coremetrics is widely used by retailers for analytics – and increasingly personalization for cross and up-selling.
- Adobe Test and Target One of the best established personalization engines evolving from the original Touch Clarity back in 2004.
- BT Buckets A lower cost option that integrates with Google Analytics.
Personalization Software as Service (SaaS) for Ecommerce
The second category we review here is specifically for E-Commerce merchandising giving automated product placements using aggregated behavioral data (those that viewed this, also viewed that) and personal recommendations (you previously bought this and might like that).
I’m indebted to an anonymous contributor who has recently reviewed and recommended these for the original article. He says: “The following offer enterprise level SaaS solutions to deliver increased sales and a better customer experience“.
- Barilliance - Saas Personalisation for Ecommerce
- Pureclarity - Ecommerce Personalisation
- Bunting Website Personalisation
- Marketizator
- Monetate Personalisation Software
- Rich Relevance
- ChoiceStream
- Personyze
- Apptus
Personalisation features available as part of CMS or Commerce management systems
This category wasn’t mentioned in the original post since personalisation features were limited in CMS when the post was originally written in 2010, but I have updated in line with a suggestion in the comments.
According to the comment from Damien of Digicon, Episerver, Sitecore, Kentico and Adobe with Target have built in tools to personalise content based on various rules, such as geo-location, search terms, referrers, lead scores and also provide more advanced personalisation based on user behaviour and profiles.
Episerver have an interesting approach to personalisation which they describe as 'No-rules personalisation: more intelligence, less-work'. Rather than traditional rules-based personalisation used by many of the specialist services, this applies machine learning and statistical analysis to visitor behavioral data to tailor category and product pages without rules configuration.
Magento also has personalisation extensions available such as Product Personalisation, Commerce Stack.
B2B and publisher personalisation tools
Evergage is recommended as a tool that fits best in this category that has a wide range of options for serving personalisation for content marketing in different placements on a site.
Of course, Recommendations aren’t limited to websites only, as you will know from Amazons’ newsletters. To learn more, I recommend this article explaining the inner workings of email marketing recommendation engines which reportedly boost click rates by 50-400%. It shows what to look for when finding the right tool to serve the recommendations inside your newsletter.
Thanks for all the comments sharing options in the post so far, please share others you recommend to build this list.
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