What is the main goal of email marketing?

Chart of the Day: What challenges you when it comes to email marketing? Part 4 of 4.

For email marketers, there will always be aspects of email marketing that are a challenge. This is the fourth of my four part series pertaining to issues faced in email marketing.

Previous problems discussed during the course of the series:

• Targeting & Segmenting
• Subscriber list growth
• Tracking results
• Main email marketing goal.

The final point we want to discuss is "what is your main email marketing goal"? We need a end result to strive towards and this is best to decide in the very beginning of the campaigns. In the chart it shows brand-building (47%) and lead generation (42%) are very close. While lead nurturing (11%) is far down the priority list. When you are deciding on what to use as your goal, remember that it is specific to your company.

• Source: Email Marketers Finding List Growth Challenging
• Sample Size: 303 email marketers from companies with at least 100 employees.
• Recommended Resource: Email Marketing Guide

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About Jasonwyattpro

I make it my business to be aware of the latest developments in my field as a Pro Internet Marketer / Blogger / Social Media Expert, and Consultant. I'm looking to help people reach financial freedom, enjoy life to the fullest, spend time with the people that matter most to you and still make much money while doing it. Help a regular person to become leaders and improve themselves