How much does email automation pay?

Chart of the Day: Setting Up for Success With Email Automation

How much revenue per person, per campaign, can email automation generate for you?

The below chart covers 4 activities, winback, browse abandonment, welcome series and abandoned cart emails. It's then split into average orders from under $50 to over $200.

The best performing in 90% of the activities is the abandoned cart email, displaying from nearly $3 per person, per transaction to over $14. The only anomaly is when the order value is under $50, where the welcome email series has $2 per person, per transaction.

• Source: How segmentation and automation drive email marketing success
• Sample Size: U.S.–based companies sent in Q4 of 2016 — a total of 1.5 billion emails
• Recommended Resource: B2B Marketing Automation Guide

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