Online ad spend overtakes TV ad spend globally

Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time

Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment where online ad spend is higher than TV spend globally.

This spectacular growth makes it an interesting time to work in digital marketing. But we are seeing the lion's share of this growth to just two providers, creating a 'digital duopoly'. This may create a less competitive market, which could be bad news for advertisers in the long run.

 

• Source: KPCB Internet Trends 2017 
• Data Source: Zenith Advertising Data Forecast
• Recommended Toolkit: Marketing Technology and Innovation

from Smart Insights http://ift.tt/2tcQqRc
via IFTTT

Share on Google Plus

About Jasonwyattpro

I make it my business to be aware of the latest developments in my field as a Pro Internet Marketer / Blogger / Social Media Expert, and Consultant. I'm looking to help people reach financial freedom, enjoy life to the fullest, spend time with the people that matter most to you and still make much money while doing it. Help a regular person to become leaders and improve themselves