Mobile display and mobile search grows 53%

Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe.

Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe.

• The UK leads mobile ad growth compared with the rest of Europe.
• There is year on year growth of around 53% for mobile advertising.
• Mobile advertising revenue globally has hit $83 billion which is over 60% increase.
• Mobile display advertising grew by 52.9% to €5.4 billion in Europe, mobile search was up 52.9% amounting to €5.5 billion.
• Serbia, Romania and Turkey have seen the biggest mobile display advertising growth year-on-year.

• Source: IAB Adex Benchmark 2016 - published June 2017
• Sample: Data provided by IHS Markit and ComScore
• Recommended resources: Paid Media Toolkit 

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