Why real time customer engagement is key

Chart of the day: Only 25% of data is being used for real-time customer engagement

According to a recent study, 25% of businesses are adjusting their marketing communications daily based on customer data they have collected.  It was also reported was that only 16% of UK businesses adjust their marketing communication in real-time based on customer behavior and data collection.

Many businesses are yet to make a case for real-time marketing, saying they need to prove ROI before implementing. This is due to the lack of stakeholder buy-in.

What does this mean for marketers? By adjusting your marketing communications you can develop a more personal approach to reach your audience. Businesses that are putting themselves in a position to act in real time are more likely to meet their customer's demands.

• Source: SAS
• Sample Size: 350 heads of marketing
• Recommended Resources: Social Media Marketing Toolkit

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I make it my business to be aware of the latest developments in my field as a Pro Internet Marketer / Blogger / Social Media Expert, and Consultant. I'm looking to help people reach financial freedom, enjoy life to the fullest, spend time with the people that matter most to you and still make much money while doing it. Help a regular person to become leaders and improve themselves